As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...
One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...
Over the past couple of years, a stigma has slowly become associated with the word “marketer”. As soon as you identify yourself as a marketer, there is often an underlying connotation and comparison to a snake oil salesman or used car salesman. Let me explain what I...
Entrepreneurship is not as cool as you think. Frankly, it’s probably nothing like what most people would imagine. Contrary to popular belief, entrepreneurship is not a super glamorous lifestyle that is full of models, private jets, incredible mansions, and long days...
We’re less than 5 months away from 2020. My bet is that when you read that you’re head goes to one of two places: 1) Wow, I’ve accomplished a lot in the last seven months! 2) Oh shit… I haven’t done nearly as much as I’ve wanted to do in the last seven months!...
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