It’s Not Your Employee’s Fault, It’s Yours!

It’s Not Your Employee’s Fault, It’s Yours!

As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...
Stop Building “Half-Built Bridges”

Stop Building “Half-Built Bridges”

One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...