Blog

How We Turned $2,500 into $300,000 in Monthly Revenue

How We Turned $2,500 into $300,000 in Monthly Revenue

Today, I’m going to show you how I helped a client turn around their failing sales funnel, and drive a return of over 100x on their monthly revenue. Want to see how? Read on. One of my clients was making $2,500 in monthly revenue when we first met and was trying to...

Why You Don’t Need a 5-Year Plan

Why You Don’t Need a 5-Year Plan

I prefer not to have a five-year plan. In entrepreneurship today, this feels like a cardinal sin. People want to know exactly what you see for myself and my business, every year, for the next five. But there is a big problem with plans: they are not reliable. Planning...

SEM vs. FACEBOOK ADS

SEM vs. FACEBOOK ADS

Laurel or Yanni? Star Wars or Star trek? Britney or Christina? Were Ross and Rachel really on a break? These famous debates will stand the course of time but in the marketing world it’s all about “SEM (Search Engine Marketing) or Facebooks ads” and where you should...

More than Just Ads: How the Facebook Auction Works

More than Just Ads: How the Facebook Auction Works

I wanted to write this post to SIMPLY discuss how the Facebook ad auction works in a way that most people, and not just experienced marketers, can understand. Lets first break it down: Facebook Algorithm: BEAR (Credit: Facebook) The above is a picture from Facebook...

Why All Businesses Need to Worry About GDPR

Why All Businesses Need to Worry About GDPR

With GDPR being talked about so much, I thought I’d give a quick breakdown as to what this means and how it affects your business. (Note: even if you’re a marketing agency, you can be held responsible for marketing done using data that is not...

Is Social Media Marketing Necessary?

Is Social Media Marketing Necessary?

Surprisingly, I’ve been getting this question a lot from business leaders. They all run successful companies that have done ZERO social media. I’m talking about not even one post. These guys sit across the table from me and ask me if they now NEED to. The answer is...

Why I’m Leaving True Rivalry

Why I’m Leaving True Rivalry

Let’s go back 5 years, to when I took the biggest risk of my life. I set out to build a t-shirt brand. So I quit my job and went full on, headfirst into one of the most competitive industries out there, and launched True Rivalry. Maybe it was...

4 Advertising Tips to Gain Free Exposure

4 Advertising Tips to Gain Free Exposure

This is an updated version of the article I wrote for Shopify Blog about the success my company True Rivalry has been having. The original can be found here. Sports apparel is a one of the fastest growing verticals in ecommerce. Sports themed t-shirts,...