Here’s How to Stand Out From Your Competition

Here’s How to Stand Out From Your Competition

With the growth of the Internet, the opportunity for businesses has almost become limitless. It’s created a central place to tell potential customers who you are and how you can help. While the opportunity is great, there will always be competitors doing what you do...
It’s Not Your Employee’s Fault, It’s Yours!

It’s Not Your Employee’s Fault, It’s Yours!

As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...
Stop Building “Half-Built Bridges”

Stop Building “Half-Built Bridges”

One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...