Blog
Criticism Doesn’t Have to Stress You Out, Here’s How to Use It to Be a Better Leader
No one else can force you into a story you don’t want to live. Criticism is part of the journey to becoming a strong leader, a better entrepreneur, and a good human being. It intensifies as you grow and get more visibility. The standard advice you hear is to ignore...
Here’s How to Stand Out From Your Competition
With the growth of the Internet, the opportunity for businesses has almost become limitless. It’s created a central place to tell potential customers who you are and how you can help. While the opportunity is great, there will always be competitors doing what you do...
3 Strategies to Build an Engaged Email List for Your Business
Social media has changed the way consumers communicate. It’s opened doors for business owners and created an avenue to reach more potential clients. There are millions of users on social media, which offers an opportunity to convert some of those users into customers....
6 Reasons Why Your Business Isn’t Using Digital Marketing Effectively
When you think about the opportunity to generate revenue online, you should be excited. From the comfort of your home, you can sell digital information products and create passive income — you literally have sales while you sleep. 4.5 billion people worldwide use the...
It's Not Your Employee's Fault, It's Yours!
As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...
Stop Building “Half-Built Bridges”
One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...
Calling Out The BS: Why You Should NOT Hire A Social Media Marketing Agency
Over the past couple of years, a stigma has slowly become associated with the word “marketer”. As soon as you identify yourself as a marketer, there is often an underlying connotation and comparison to a snake oil salesman or used car salesman. Let me explain what I...
The 5 Harsh Lessons of Being an Entrepreneur
Entrepreneurship is not as cool as you think. Frankly, it’s probably nothing like what most people would imagine. Contrary to popular belief, entrepreneurship is not a super glamorous lifestyle that is full of models, private jets, incredible mansions, and long days...
Why Businesses Will Either Thrive or Barely Survive in 2020
We’re less than 5 months away from 2020. My bet is that when you read that you’re head goes to one of two places: 1) Wow, I’ve accomplished a lot in the last seven months! 2) Oh shit… I haven’t done nearly as much as I’ve wanted to do in the last seven months!...
Salespeople Are Magicians
Great salespeople are magicians. They generate revenue and build businesses out of nothing. At least it seems this way to most people. Being proficient in sales is a skill like anything else that comes with building a company. The people who rock at sales have a lot...