Blog
Why Every Business Needs a Diverse Marketing Plan
Let me know if this sounds familiar: Facebook experienced an outage on its platform. Instagram and WhatsApp are having issues. LinkedIn is not allowing you to post content. You can't access your Twitter account, and you have no clue why. During times of outages and...
5 Simple Ways to Create Viral Content Every Single Time
It’s every business’s goal to see the content they produce go viral. With more than 4.5 billion consumers online every day, the possibilities are exciting. If you are going to capture attention online, you have to stand out. One viral piece of content can lead to...
3 Market Domination Mindsets That Optimize 1% Entrepreneurs
Your mindset affects what you believe is possible and dictates what action you take in the building of your life and business. Your thoughts will either help or hurt your business growth. The way you think is one of your most valuable assets as an entrepreneur and...
Criticism Doesn’t Have to Stress You Out, Here’s How to Use It to Be a Better Leader
No one else can force you into a story you don’t want to live. Criticism is part of the journey to becoming a strong leader, a better entrepreneur, and a good human being. It intensifies as you grow and get more visibility. The standard advice you hear is to ignore...
Here’s How to Stand Out From Your Competition
With the growth of the Internet, the opportunity for businesses has almost become limitless. It’s created a central place to tell potential customers who you are and how you can help. While the opportunity is great, there will always be competitors doing what you do...
3 Strategies to Build an Engaged Email List for Your Business
Social media has changed the way consumers communicate. It’s opened doors for business owners and created an avenue to reach more potential clients. There are millions of users on social media, which offers an opportunity to convert some of those users into customers....
6 Reasons Why Your Business Isn’t Using Digital Marketing Effectively
When you think about the opportunity to generate revenue online, you should be excited. From the comfort of your home, you can sell digital information products and create passive income — you literally have sales while you sleep. 4.5 billion people worldwide use the...
It's Not Your Employee's Fault, It's Yours!
As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...
Stop Building “Half-Built Bridges”
One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...
Calling Out The BS: Why You Should NOT Hire A Social Media Marketing Agency
Over the past couple of years, a stigma has slowly become associated with the word “marketer”. As soon as you identify yourself as a marketer, there is often an underlying connotation and comparison to a snake oil salesman or used car salesman. Let me explain what I...