Blog

As I sat down preparing to write this post, I contemplated which topic I should choose to begin this new journey. Although my first instinct was to share my insights on social media and marketing, I felt drawn to write more about what the essence of what this blog is...

One of the things e-commerce owners that want to run Facebook ads frequently ask me is “what do we need to do to be ready?” Half of the time that I audit e-commerce websites and their ad accounts, I can tell that a lot of these companies aren’t “traffic ready.”...

Over the past couple of years, a stigma has slowly become associated with the word “marketer”. As soon as you identify yourself as a marketer, there is often an underlying connotation and comparison to a snake oil salesman or used car salesman. Let me explain what I...

Entrepreneurship is not as cool as you think. Frankly, it’s probably nothing like what most people would imagine. Contrary to popular belief, entrepreneurship is not a super glamorous lifestyle that is full of models, private jets, incredible mansions, and long days...

We’re less than 5 months away from 2020. My bet is that when you read that you’re head goes to one of two places: 1) Wow, I’ve accomplished a lot in the last seven months! 2) Oh shit… I haven’t done nearly as much as I’ve wanted to do in the last seven months!...

Great salespeople are magicians. They generate revenue and build businesses out of nothing. At least it seems this way to most people. Being proficient in sales is a skill like anything else that comes with building a company. The people who rock at sales have a lot...

Today, I’m going to show you how I helped a client turn around their failing sales funnel, and drive a return of over 100x on their monthly revenue. Want to see how? Read on. One of my clients was making $2,500 in monthly revenue when we first met and was trying to...

I prefer not to have a five-year plan. In entrepreneurship today, this feels like a cardinal sin. People want to know exactly what you see for myself and my business, every year, for the next five. But there is a big problem with plans: they are not reliable. Planning...

Laurel or Yanni? Star Wars or Star trek? Britney or Christina? Were Ross and Rachel really on a break? These famous debates will stand the course of time but in the marketing world it’s all about “SEM (Search Engine Marketing) or Facebooks ads” and where you should...

I wanted to write this post to SIMPLY discuss how the Facebook ad auction works in a way that most people, and not just experienced marketers, can understand. Lets first break it down: Facebook Algorithm: BEAR (Credit: Facebook) The above is a picture from Facebook...